Since the last 8 years in the industry, we have been ensuring to delivering the best to our clients and made sure to make a case study worth experiencing, learning and remembering.
The client wanted to encourage its consumers to place their orders online on the occasion of Eid-ul-Fitr.
Consumers were reached through GSM Marketing because the brand wanted to maintain and upgrade its presence in the market.
The response to Khaadi was tremendous that it was sold out in the holiday promotion.
Fair and Lovely launched its brand proposition surrounding the laser light treatment in their new Fair and Lovely variant. The brand wished to make their target audience be aware of this.
A call-out broadcast, holding a 30-second announcement, was rolled out on the TG making.
After a week, an SMS campaign was rolled out to the same TG along with a CTA in order to ask the audience if they used and like the results of the products.
Sunlight launched its new proposition “Safai aur mehakti Khushboo aik saath.” Brand’s agenda was to inculcate the brand’s jingle into the mindset of the target group.
IVR calls were rolled out to the relevant TG which was followed by a call-to- action. The overall call included the brand’s jingle and a question at the end for the audience to answer via pressing 1 or 2.
The campaign ensured that the brand’s 2 in 1 positioning is enrolled in the audience’s mind and this was seen quantitatively when the results gave us 8% response rate from the overall audience.