10 Benefits of WhatsApp Marketing That Boost Your Sales and Business Growth

How many times a day do you open your WhatsApp? You cannot even count, that’s the power of WhatsApp marketing. We can guarantee that the number of times you check your WhatsApp is way more than the number of times you check your emails.

The whole point is that WhatsApp is not restricted to business messages or promotions, it is a social texting platform. Eventually while checking the messages of friends and family, the customers come across the content from businesses on the same phone and screen.

WhatsApp has evolved with time and based on the recent developments; open broadcast channels are good news for brands who want to use the platform for WhatsApp Marketing.

Now, let us begin with a simple question which social media platforms are most familiar to you? WhatsApp makes it to our top list, you may not consider it a social networking site, but it is the most popular social networking platform worldwide. With over 3.03 billion monthly active users, WhatsApp is the leading messaging platform.

You are here for a reason, and we know why let’s talk about the benefits of WhatsApp marketing and how you can use SMS marketing to boost your sales and business growth.

WhatsApp marketingWhat is WhatsApp marketing?

Before we get into the technicalities, let’s get you sorted on WhatsApp marketing. It comes under SMS marketing. WhatsApp is one of the most widely used message services globally, without any charges, around 3 billion people have this app on their phones. WhatsApp marketing enables brands and businesses to interact with their clients more directly.

Customized messages, promotions, and updates to clientele, there are multiple tools for WhatsApp Automation available for brands to make the process more streamlined. Not just for marketing purposes you can also use the SMS services to confirm the order, tracking updates, etc.

A perfect example of using WhatsApp effectively. The brand sent the message to the customer on WhatsApp; confirmed the order, and address, and sent a note. Here the brand could have added the call to action buttons for a wider approach.

WhatsApp MarketingBenefits of WhatsApp Marketing:

Are you still on the same question, “Why should I use WhatsApp to boost sales and business growth?” If you are still wondering, “How will the WhatsApp API benefit your business?” Let’s discuss the power of WhatsApp marketing.

1. Enhances Brand’s Voice:

WhatsApp marketing allows businesses to communicate with their customers on a more personalized level. A brand’s voice depicts the personality of the brand, it is more like; a customer perceives the brand as if the brand were an actual persona. Therefore, establishing a brand voice and creating brand awareness among customers is a part of SMS marketing.

Customers are more inclined to a brand, when they are familiar with the brand, and when they relate to the brand. Likewise, addressing customers by name while sending out messages on WhatsApp, rolling out coupons on birthdays, or sending notifications for sales or an event–this is how WhatsApp marketing offers the brand to establish a brand voice.

2. Direct Communication:

WhatsApp marketing is an effective channel for open communication with their consumers. As per the stats, WhatsApp has high interaction rates, the messages are viewed and responded to much faster than any other channel; including an email or social media post. Direct communication fosters responsiveness and engagement. Moreover, unlike other customer engagement channels; as per the survey 66-70% of the customers prefer WhatsApp messaging as a form of communication.

Your consumer might delay reading emails, but they will check their WhatsApp surely. Allow us to tell you one more fact, 80% of the messages on WhatsApp are opened within the first five minutes of being sent.

3. Lead Generation:

By integrating WhatsApp with their CRM, businesses can directly contact their customers on WhatsApp. No need to manually collect leads!

The chatbots on WhatsApp can be used to gather customer information and then can be recorded in the CRM for future use. WhatsApp API providers such as ITS can provide you with third-party solutions for better lead generation.

4. Rich Media Sharing:

This has to be the best benefit. Undoubtedly, with WhatsApp marketing a brand can share media such as images, videos, and audio; creating a dynamic presence. Moreover, the brand can also showcase products, provide tutorials, and share testimonials to make communication more effective and attractive.

5. Global Presence:

There are around 3 billion-plus users of WhatsApp, clearly a leader. WhatsApp is available in all countries, except for 5; but even there people have a way to use this platform. With such an application, you can achieve a global presence and bring visibility to a global audience. There are no charges involved, hence you can leverage and target millions of customers on a global scale.

6. Automation and Bots:

We live in a world of technology, so why not use it efficiently? WhatsApp supports automatic via chatbots. You can use the same for handling customer inquiries, provide information, and even process orders without human intervention. This will also streamline the entire process, and will also ensure that customers receive prompt responses every time.

7. Competitive Advantage:

We won’t be wrong if we put it like Facebook, LinkedIn, and Instagram have become saturated. WhatsApp is an ever-evolving platform that allows it to stand out from the competition. You can gain a competitive advantage by using WhatsApp marketing, and WhatsApp API services; as it is a channel yet to be used by businesses.

8. Data Security:

We can assure you that this platform comes with the added advantage of data security measures. Messages sent on WhatsApp have end-to-end encryption; hence no need to worry about safety measures. Moreover, the app comes with a two-factor authentication that is GDPR compliant. Without spamming the recipient; WhatsApp is highly relevant for marketing campaigns.

9. Customer Behavior:

Monitoring customer behavior and addressing customer issues should be your top priority as a brand. WhatsApp makes it easier to reach out to customers and also collect feedback in real-time. WhatsApp API at the same time can leverage CRM integration to track customer interactions and also monitor the behavior of the customer.

10. Broadcasting:

As long as you are there with your logo, your customers will remember you. As a brand, you can send out general messages to all your users using the broadcasting feature. Holiday wishes or similar updates via WhatsApp newsletters are some of the effective examples.

Wrapping up:

WhatsApp has achieved a sweet spot in the industry, making it to the top. The use of WhatsApp as a business tool is indeed a strategic move. However, you will need to plan your WhatsApp marketing strategy efficiently and effectively, that can help your business reach a global audience. Nonetheless, you can connect with WhatsApp API and service providers for a better and more connected plan.