The Power of Branded SMS for Local Businesses in Pakistan

Branded SMS services in Pakistan are becoming a popular marketing strategy. Communication is the key, and businesses in Pakistan are actively looking for innovative ways to reach the audience in a more effective manner. Branded SMS services and SMS marketing have been a reliable form of communication. Pakistan has a population of 241.9 million people; out of which 191.8 million have active phone connection. With such a huge number, it highlights the incredible reach and potential of SMS marketing. Let’s explore more about the power of branded SMS services and understand why it is a game changer.

Branded SMSWhat is a Branded SMS Service?

Enter the world of Branded SMS, it is not only a powerful tool but it also reaches the customers and builds trust. It also enhances the brand image, and drives customer engagement. Branded SMS is not just a text message, but it uses your business name as the sender ID. Whenever the customers receive your message, they will recognize that it is coming from a trusted source. Such a sense of familiarity grabs instant attention and engages the customers as well.

Why is Branded SMS Important for Local Businesses?

Businesses be it small scale, or any type are discovering how they can integrate text message marketing into their marketing strategy. Once your brand is able to curate your customer database; SMS marketing can be a great way to connect with customers and increase sales.

1. Instant Recognition and Trust:

Over the period, there are increasing instances of SMS scams and spam messages in Pakistan making the customers wary. Here branded SMS helps to overcome that problem by creating a trusting relationship. That is what comes into the view of the receptors; when they receive a message from a business which they know the message originates from, they will open the message, read it and respond to it.

2. Personalized Marketing with High Reach:

Mobile marketing through the use of SMS has an opening ratio of about 98% which makes it very effective. For the local businesses this means your information posted is close to always being noticed by the people. Promoting a new product, announcing a sale session, or even giving our customers an exclusive, personalized, and unique text message in their phones, branded SMS helps in making such messages more effective.

3. Cost-Effective Communication:

For small businesses in Pakistan which often has constrained marketing budgets, branded SMS is an affordable solution. It is cost-effective than any other forms of advertisement such as the printed or television advertisements for instance, the SMS marketing. Also, the ROI is good due to its being a direct communication tool that eliminates the need for middlemen in the form of media houses.

4. Improved Customer Engagement and Retention:

Through SMS, business people can communicate directly with their customers on a real time basis. You can send notifications for reminders, special offers or events that occurred, thus ensuring customers come again to patronize more of your products. For the locally operating companies, the consumer base is primary, and the branded SMS assists in maintaining the relationship.

5. Broad Audience Access:

Pakistan has a very high mobile phone subscription penetration and this is true for even the most rural of areas. This makes it possible for anyone who wants to reach a big and diverse number of people to use SMS for this purpose whether or not such people will be able to access the internet or Smart phones in the future. Branded SMS can therefore help the local businesses to reach out this large market and directly communicate with the targeted customers.

Branded SMSSuccess Stories of Branded SMS in Pakistan:

Most of the local companies in Pakistan have now started enjoying the benefits of branded sms. Branded sms has seen these businesses reporting that they have gained more traffic, sales and better customer relations from places like retail shops in Karachi to restaurants in Lahore.

For example, a clothing brand with an engaging number of followers in Lahore used branded SMS to let customers know about a flash sale. The campaign led to improvement of store visits by 60% within 24 hours of the campaign as well saw an improvement of by 25% in the revenues. Likewise, a local café in Islamabad employed the use of branded sms and offered voucher codes to customers who had made frequent visits in the past; the result brought an overall increase of patronage by 40%.

A beginners’ guide to Branded SMS:

The process of getting started for branded SMS in Pakistan is quite simple. Select a good service provider for SMS that offers branded SMS, design your messaging and divide your customer list for targeted messages. It has to be constant—send out messages that your customers will be grateful for.

It was discovered that Branded SMS has anytime, anywhere emerged as a powerful tool for local players. It establishes a direct contact with the customers, creates customer loyalty and remains measurable in its business returns. With the incorporation of branded SMS into their business marketing communication, entrepreneurs in Pakistan have an added advantage to compete in the society of growing competition.

Conclusion

With a short attention span and more competition in today’s world, the simple form of marketing tool called branded SMS, can be for local business in Pakistan a very useful, inexpensive and result oriented marketing tool. It makes people trust you more, get their attention, and buy stuff from you; thereby making it crucial for any organization that wants to succeed in today’s world. If you want to learn more about Branded SMS service, feel free to connect with ITS– as we know how to change up your game in communication.