Branded SMS Campaign for E-commerce Business

Attention spans are short, customer expectations are high—traditional marketing does not work in such cases; and businesses need to stay ahead. Branded SMS campaigns are cost effective strategies that help the brand to drive real sales and brand loyalty. The E-commerce landscape is quite competitive and everybody is in a race to drive sales and brand awareness. Branded SMS campaigns are highly effective, direct to customer communication tools that cut through the noise.

It is not like emails that may go unread or ads that can be blocked. SMS is immediate, personal and unlikely to be ignored. Even more powerful is branded SMS; your business name appears as the sender ID—which increases the trust, visibility and engagement. For e-commerce businesses, branded SMS campaigns translate into higher open rates, better conversion and stronger customer loyalty.

Suppose if you are running a flash sale, it would remind customers of products in the cart, sending order updates, or rewarding loyal buyers. Branded SMS marketing allows you to reach your audience more efficiently. In this article we will break down all about branded SMS campaigns for e-commerce.

What is a Branded SMS?

Branded SMS is a form of SMS marketing where your business name appears as the sender ID instead of an anonymous short code or phone number. This gives your messages authenticity, trust, and a professional brand image.

For example, customers receive a message from (Naheed Pk) instead of a random number like (82582) making them far more likely to open, read, and act on the message.

Why Branded SMS is a Must-Have for E-commerce

1. Open Rates & Instant Delivery

SMS has an incredible 98% open rate with most messages read within 3 minutes of receipt. With that, it becomes the fastest and the most direct way to reach your customer. It is indeed outperforming email and social media ads.

2. Increases Brand Trust and Recognition

When your brand name appears as the sender, it creates a sense of credibility. Customers are more likely to trust and engage with recognizable senders which ultimately reduces spam concerns.

3. Drives Higher Conversions

Time sensitive offers sent via SMS have been proven to boost click through and conversion rates. Whether you are running a flash sale or promoting a limited time discount. SMS based strategy=Action.

4. Personalization at Scale

SMS platforms allow for dynamic personalization; you can segment the audience and send targeted messages based on consumer behavior, location and purchase history.

5. Low Cost, High ROI

Compared to paid ads and email marketing tools. SMS is indeed cost-effective.

The mantra is simple—spend less and earn more with highly targeted, low cost campaigns that deliver measurable results.

Key Use Cases of Branded SMS in E-commerce

Here are the top ways e-commerce stores are using branded SMS to grow:

1. Abandoned Cart Recovery:

Send timely reminders to recover lost sales:

“You left something behind! Complete your order in the next 2 hours and get 10% OFF. – TrendyMart”

2.Order & Delivery Notifications:

Keep customers informed post-purchase:

“Order #7823 has been shipped. Track here: \[link] – SpotShop”

3. Flash Sales & Promotions

Create urgency and drive immediate purchases:

“FLASH SALE! 50% OFF only for the next 4 hours. Don’t miss out! Shop now: \[link] – Tassels”

4. Loyalty & Reward Campaigns

Encourage repeat purchases and reward loyal customers:

“You’ve unlocked a Rs.1000 reward for your next order! Use code: REWARD1000 -Dazzle”

5. Product Recommendations

Boost average order value with cross-selling:

“You loved our Slippers — check out these new arrivals we think you’ll like! \[link] – FBT”

How to Run a High-Converting Branded SMS Campaign

Here’s a step-by-step framework to create SMS campaigns that actually convert:

Step 1: Build a Subscriber List

• Only send SMS to opted-in users
• Use clear opt-in forms on website, checkout, or pop-ups

Step 2: Choose a Reliable SMS Platform

• Branded sender ID
• Message scheduling
• Contact segmentation
• Performance analytics

Step 3: Craft Clear, Compelling Messages

Keep your texts:

• Short & actionable (160 characters max)
• Value-driven (discount, alert, reward)
• Branded and personalized

Example:

“Hi Sara! Your cart is about to expire. Complete checkout now and get FREE shipping!

Step 4: Optimize Timing

Avoid early mornings or late nights

Ideal time: 12pm to 6pm, based on mobile activity trends

Step 5: Track Performance

• Open rates
• Click-through rates (CTR)
• Conversions and revenue
• Use insights to refine future campaigns.

Common Mistakes to Avoid

• Sending too many messages
• Using generic sender IDs
• Not including a clear CTA
• Ignoring GDPR or data privacy regulations
• Not analyzing performance metrics 

Final Thoughts

Branded SMS marketing is definitely not an add-on; it is a part of a successful e-commerce strategy. With its unbeatable open rates, personalization capabilities, and high ROI, SMS is the channel that turns browsers into buyers and first-time customers into retaining customers

 Ready to Launch Your Branded SMS Campaign?

Don’t get left behind. Start building your branded SMS strategy today and watch your e-commerce business grow. Connect with ITS to launch a branded SMS campaign today!